Does Chipotle Use Vegetable Oil to Cook the Beef?

Chipotle Becomes Only National Eating place Brand to Utilize No Added Colors, Flavors or Preservatives in Its Food

Multi-Year Quest to Develop Better Tasting, Preservative-Free Tortilla Consummate; Company's Food Now Includes Only 51 Real, Delicious Ingredients

DENVER--(Business concern WIRE)--Mar. 28, 2017--Chipotle Mexican Grill (NYSE: CMG) announced that it has become the only national restaurant brand with no added colors, flavors or preservatives in any of the ingredients it uses to prepare its nutrient (except for lemon and lime juices which can be used as preservatives, though Chipotle uses them only for gustatory modality). This applies to all Chipotle restaurants inthe United States and does non include beverages. The accomplishment furthers the company's mission to make meliorate nutrient accessible to everyone. Details about each of the company's ingredients tin can be seen at http://world wide web.chipotle.com/existent.

Two years ago, the company began working to eliminate unnecessary additives and preservatives from the tortillas it uses to make burritos, tacos and fries. The new tortillas are now served in all the company'due south U.S. restaurants, and were tested extensively in Chipotle restaurants effectually the state first in Jan. The new recipes for corn and flour tortillas now contain between ii and five ingredients. For example, the new flour tortillas are made using only flour, water, canola oil, common salt and yeast. The corn tortillas used for the chips are fabricated only with corn masa flour and h2o.

"We have always used loftier quality ingredients and prepared them using archetype cooking techniques," saidSteve Ells, Chipotle Founder, Chairman and CEO. "We never resorted to using added colors or flavors like many other fast food companies practise merely because these industrial additives ofttimes interfere with the sense of taste of the food. However, commercially available tortillas, whether they are for u.s.a. or someone else, use dough conditioners and preservatives. I've been on a quest for a better tasting tortilla for years, and we finally achieved a tortilla fabricated the way you would make them at domicile, and they are simply delicious. Ultimately, all of the decisions we make about the ingredients we apply are about making the very best tasting nutrient we can."

Chipotle has long been a pioneer in serving ameliorate quality ingredients. This includes the use of local and organically grown produce when available and practical, dairy from cows raised on pasture and meats from animals raised without hormones or not-therapeutic antibiotics. Additionally, none of the ingredients used in Chipotle's food have been genetically modified. With the introduction of its new tortillas, the company now touts merely 51 existent ingredients used to prepare all of its nutrient. This is in stark contrast to well-nigh other fast food chains where a single card detail can contain 40 or more ingredients — many of which are added flavors, colors, preservatives and other industrial additives.

"When helping people discover means to eat well, I always encourage them to await for food fabricated with uncomplicated ingredients, and without unnecessary additives. Even the word 'natural,' when it comes to additives, can exist misleading because there are added colors and added flavors that can be labeled as 'natural,'" saidEllie Krieger, RD, Nutritionist, Chef, and host of the public boob tube show, "Ellie's Real Adept Nutrient." "And when I become out to eat, I seek out restaurants that utilise the same real, high-quality ingredients I employ in my own kitchen. That's why I absolutely love what Chipotle is doing here."

Chipotle's accomplishment comes at a time when other fast food brands are scrambling to make clean upwards their ingredient statements as consumers turn away from processed foods and foods with added colors, flavors, preservatives and other industrial additives. Simply nearly every fast food chain has called the easier path of but switching from bogus flavors and colors to "natural" versions of additives that serve the same purpose. Some fast food companies have gone then far as to designate the preservatives they employ as "natural" even though nearly all preservatives identified inFDA rules are known as "chemic preservatives."

Prove of how confusing the distinction between artificial and natural additives tin be is illustrated by looking at the ingredient statement from what is arguably fast food'southward most pop offering: the French fry. Typical fast nutrient French fries contain several ingredients including "natural beef flavor." Even though information technology contains no beef, the "natural" beef designation can be used simply because the chemical is derived from plant material.

"Rather than switching from artificial colors, flavors, sweeteners and preservatives to 'natural' alternatives of the same additives, fast food companies should be asking why their food needs added colors, flavors, sweeteners and preservatives in the first place," saidMark Crumpacker, Primary Marketing and Development Officer for Chipotle. "Because we prepare our fresh food using classic cooking techniques, we avoid using the industrial additives typically associated with fast food — merely most importantly, that approach is the reason our food is then succulent."

The visitor also released a "visual ingredient argument" which visually depicts the ingredients in each of its menu items. The visual ingredient statement tin can exist seen at http://www.chipotle.com/ingredients.

Chipotle defines "national restaurant make" as whatsoever eatery brand included in theNation's Restaurant Newsheight 200 listing (Baronial 2016) having more than 100 total U.Due south. locations. The company's statements that information technology uses no added colors, flavors or preservatives use only to Chipotle branded restaurants operating inside the U.S., and only to the ingredients used to set nutrient and not to ingredients used in the beverages sold at Chipotle.

ABOUT CHIPOTLE

Steve Ells, founder, chairman and CEO, started Chipotle with the idea that food served fast did not accept to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls, and salads made from fresh, loftier-quality raw ingredients, prepared using classic cooking methods and served in an interactive style allowing people to go exactly what they want. Chipotle seeks out the finest ingredients that are non simply fresh, but that are raised responsibly, with respect for the animals, state, and people who produce them. Chipotle prepares its food without the use of added colors, flavors or preservatives typically institute in fast food. Chipotle opened with a single eatery inDenver in 1993 and now operates more than 2,200 restaurants. For more data, visit Chipotle.com.

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Source:Chipotle Mexican Grill

Chipotle Mexican Grill
Chris Arnold, 303-222-5912
carnold@chipotle.com

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Source: https://ir.chipotle.com/news-releases?item=122411

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